PRIVACY POLICY
At TrendyKool, we are committed to protecting your privacy and security. We are customers ourselves of TrendyKool, so we totally appreciate and respect how important privacy is.
For all TrendyKool services, the data controller — the company that’s responsible for protecting your privacy— is TrendyKool.com Limited.
How we use your information We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.
Your Personal Details, such as your name, date of birth, gender, address, email address, social media handle, screen name and phone number.
What we do | Why we do it | Why do we need to do it (the legal stuff!) |
Identify you when you visit our website or contact us | Checking your identity helps us to keep your information safe from fraudsters | Legally, we have to do this and it is also important for us |
Deliver your purchases to you | It’s a bit hard to send your order if we don’t use your name and contact details! | It’s an important part of our contract commitment to you |
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations | To keep you informed of any changes to TrendyKool services | Legally, we have to do this, it’s an important part of our contract commitment to you, and it’s also important for us to keep you updated |
Send you order updates by text, e-mail or through our app | So you know when your order is due to arrive | It’s an important part of our contract commitment to you |
Manage your participation in any promotions, offers or discount schemes you choose to participate in | To ensure you receive any discounts or offers relevant to you at the time e.g. Student discounts | We will treat this as an important contract commitment to you if you choose to participate |
Direct you to the right part of our website | To get you to the products that you want faster | It’s important to us that you get the best out of your TrendyKool shopping experience |
Send you information about our products and services | We like to keep you up to date and help you get the best from our products and services (you can find out more in the section on Marketing messages below) | It’s up to you to choose what you hear from us and what you hear about but it’s also important for us to tell you about the best product and services we have to offer! |
Your body size and shape, if you choose to tell us this
What we do | Why we do it | Why do we need to do it (the legal stuff!) |
We use a third party to help make recommendations about products, to suggest sizes, and about how garments fit | We want you to love the products you buy from us | It’s important to us that you find the right products for you |
Your payment information
This means your chosen payment method, for example your card details (don’t worry we don’t keep the security code)
What we do | Why we do it | Why do we need to do it (the legal stuff!) |
Take payment, and give refunds | After all – we’re not giving all our stuff away! | It’s important to us and an important part of our contract commitment to you |
Keep a record of any financial transactions with you | We need to know what you have paid for (and we have to tell the tax man about our income too!) | Legally, we have to do this |
Your contact history with us
What you’ve said to us — for example, by email, on instant chat, on Social Media, or in private message. If you contact us by phone we record calls to our customer care centre, too.
What we do | Why we do it | Why do we need to do it (the legal stuff!) |
Provide customer service and support | After all, you expect the best service from us! | It’s an important part of our service and also part of our contract commitment to you |
Improve the services and support we provide to you | So that you get the best possible customer service | It is important for us to train our staff |
Purchase history and saved items
What you’ve bought in the past, what you’ve searched for – including using our Style Match feature – what you’ve saved or added to a board for another time, and when you have asked us to tell you that something is back in stock.
What we do | Why we do it | Why do we need to do it (the legal stuff!) |
Help you keep track of items you like, update you when we have new availability and let you share them, your way | To help you get to the products that you like faster and so you can get the best out of our products and your account | It’s up to you if you want to use these services but we would love you to share all our good stuff |
Handle returns in accordance with our Terms and Conditions and provide customer service and support | Because you expect the best service from us and, after all, we can’t provide a refund if we don’t know what you’ve bought! | It’s an important part of our contract commitment to you |
Analyse what you have bought, searched for, or returned, which helps us find out what you like. For Style Match, once we’ve shown you your search results we store the photo for one month and keep it separated from anything else that identifies you. | To ensure we are giving you what you want, providing you with the best service we can, and so we can stay ahead of the competition. | It is important for us to know your preferences. |
We match your purchases to links from affiliates who might have introduced you to TrendyKool or promoted a particular product when you visited their site. We share relevant purchase history with them, so they know when they have made a successful introduction | We have a number of “introducers” who direct new customers to us or promote our products on their sites | It is important for us to generate new customers through different sources |
Information about your phone or laptop, and how you use our website and app
Information collected when you browse our site or use our app, including your IP address and device type, how you use our website and app (such as the pages you visit and the products you look at) and, if you choose to share it with us, your location data.
What we do | Why we do it | Why do we need to do it (the legal stuff!) |
Identify you when you visit our website | If we can remember you, we can give you the best possible shopping experience. | It is important for us that you get the best shopping experience |
Improve our website and set default options for you (such as language and currency) | It’s important for us, and it’s much easier for you, if we know the language and currency you prefer, and it also helps us to protect your information | It is important for us to know what you like to give you the best shopping experience |
Send information about our products and services to you | We like to keep you up to date and help you find products. You can find out more in our section on Marketing messages below | It is important for us to show you things we think you will like and that may make your TrendyKool experience better |
Show you TrendyKool.com adverts as your browse the web | So you can see our latest products and deals that we think you will love | It is important for us to show you things we think you will like |
Monitor visitors to our site and analyse their behaviour | To protect our website and to help make our service better | This is important for us and legally, we have to do this! |
Information from Social Media or accounts you link to us
What we do if you link your Social Media or your third-party accounts to us. We will keep a record of your Social Media handle, and the other information that is made available to us according to your Social Media account settings.
What we do | Why we do it | Why do we need to do it (the legal stuff!) |
We allow you to link your Social Media account to your TrendyKool account so you can log on simply and easily without having to create a specific account | To make it easier for you to use TrendyKool.com and purchase those items you want! | It is important for us that you get the best shopping experience |
Analysis to understand what you like, how you might share your likes with your friends and how you might influence others with your style | It helps improve any recommendations we make to you and we may invite you to take part in surveys, reward schemes and other fashion related activities. | It is important for us |
Sharing your information
We disclose your data to the following categories of companies to facilitate the provision of our services:
- TrendyKool: Different segments of our group handle various activities.
- Service Providers for Delivery: Including payment processors, warehouses, order packers, and delivery firms. (Also, address validation services for customers in the Republic of Ireland)
- Brand Partners: Partners who ship purchases directly to you.
- Professional Service Providers: Such as marketing agencies, advertising partners, and website hosts, aiding in our business operations.
- Affiliates: Assisting in customer outreach and product promotion on their platforms.
- Credit Agencies and Fraud Prevention: Utilized for fraud detection and prevention, including law enforcement.
You may opt to utilize additional services, in which case, based on your preferences, we may share your data with:
- Social Media Platforms: If you choose to link your accounts.
- Product Advisors: Aiding in product selection.
- Marketplace Sellers: In cases of Marketplace orders.
- Third-party Payment Providers: When opting for their payment services.
For further information on third-party data sharing or to inquire about their data usage, please contact us using the details provided below.
We do not engage in the sale of personal data that directly identifies you to any third party. However, we may furnish third parties like our brand partners with customer and purchase information after ensuring that it cannot identify you directly, by aggregating, anonymizing, or removing personal identifiers.
Keeping your information
We’ll hold on to your information for as long as you continue to be an ASOS customer and for as long as we are required to keep it to ensure we meet our legal requirements across the globe.
If you no longer wish to be a customer you can contact our Customer Care team and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions.
Your Right
You have a lot of rights relating to your personal information, these are:
- The right to be informed about how your personal information is being used (like this notice!)
- The right to access the personal information we hold about you
- The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
- The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
- The right to stop direct marketing messages, which you can do through My Account
- The right to withdraw consent for any consent-based processing at any time
- The right to request that we transfer or port elements of your data either to you or another service provider
- The right to ask us to explain any computer-system decision about you
- The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office
If you want to exercise your rights, have a complaint, or just have questions, please contact us. As a starting point, we have 30 days in which to respond to you. Our contact details are at the end of this Policy.
Information about your phone or laptop, and how you use our website and app
Information collected when you browse our site or use our app, including your IP address and device type, how you use our website and app (such as the pages you visit and the products you look at) and, if you choose to share it with us, your location data.
What we do Why we do it Why we need to do it (the legal stuff!)
Identify you when you visit our website
If we can remember you, we can give you the best possible shopping experience. It is important for us that you get the best shopping experience
Improve our website and set default options for you (such as language and currency)
It’s important for us, and it’s much easier for you, if we know the language and currency you prefer, and it also helps us to protect your information It is important for us to know what you like to give you the best shopping experience
Send information about our products and services to you
We like to keep you up to date and help you find products. You can find out more in our section on Marketing messages below It is important for us to show you things we think you will like and that may make your TrendyKool experience better
Show you TrendyKool.com adverts as your browse the web
So you can see our latest products and deals that we think you will love It is important for us to show you things we think you will like
Monitor visitors to our site and analyse their behaviour
To protect our website and to help make our service better This is important for us and legally, we have to do this!
Information from Social Media or accounts you link to us
What we do if you link your Social Media or your third-party accounts to us. We will keep a record of your Social Media handle, and the other information that is made available to us according to your Social Media account settings.
What we do Why we do it Why we need to do it (the legal stuff!)
We allow you to link your Social Media account to your TrendyKool accountso you can log on simply and easily without having to create a specific account
To make it easier for you to use TrendyKool.com and purchase those items you want! It is important for us that you get the best shopping experience
Analysis to understand what you like, how you might share your likes with your friends and how you might influence others with your style
It helps improve any recommendations we make to you and we may invite you to take part in surveys, reward schemes and other fashion related activities. It is important for us to know what you like to give you the best shopping experience
Provide product recommendations
So you can quickly spot things which take your fancy It is important for us to show you things we think you will like
If you post comments about TrendyKool, tag TrendyKool or post photos to our Social Media pages
What we do Why we do it Why do we need to do it (the legal stuff!)
Monitor our customers views or opinions
We may want to respond to you or react, particularly if you are unhappy with something. It is important for us to know what you think about us
We use public sources of information to help us investigate fraudulent activity
To prevent and detect fraud against either you or TrendyKool – unfortunate, but absolutely essential This is important for us to protect our service, to protect you and to stop this
Your responses to surveys, feedback and competitions
What we do Why we do it Why do we need to do it (the legal stuff!)
We occasionally ask for feedback on our products or how you feel we are doing. Generally, responses are anonymized but we may want to respond to you directly, for example if you mention you are unhappy with something
It makes good sense to check how you feel about us and your purchases from time to time and we can use this information to improve our service. It’s up to you whether you take part.
Manage the competitions that you choose to enter and get prizes to the winners. We will let you know how we use your data at the point of entry.
We need to let you know if you win! If you take part we will treat this as an important contract commitment to you.
Other identifiable information
What we do Why we do it Why do we need to do it (the legal stuff!)
We allocate you a unique number when you first shop with us (your customer ID)
This allows us to uniquely identify you It’s an important part of our contract commitment to you
You don’t have to give us all of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
We also anonymise and/or aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis (for us and the brands sold through our site and app), improving our site and app, and developing new products and services.
Fraud prevention and detection
We use any of the above categories of information to identify, prevent and detect fraud, against either you or against TrendyKool. Detecting and preventing fraud is an unfortunate, butan absolutely essential part of our service and our contract commitment to you. Legally, we have to do this, and it is very important for us.
We also use Purchase history data, to protect our service and uphold our Terms of Service as part of our contract commitment to you, as part of this we may make use of computer-system decisions to protect TrendyKool and our Service. Your rights in relation to this are detailed below.
Personalising your TrendyKool experience
We use the data we collectto help us provide you with the best service, the best shopping experience and to show you the latest and greatest products and services that we think you will love.
Sharing your information
Marketing messages
If you have said we can, we’ll send you marketing messages to keep you aware of what we’re up to and to help you see and find our products and services.
How to stop marketing messages from TrendyKool.com
You can control the marketing communications you receive from us through the Contact Preferences section of your TrendyKool account. You also have the following options:
Emails: You can also click on the ‘unsubscribe’ link in any marketing email you receive, and this will take you to the Contact Preferences section of your account so you can unsubscribe from that method of communication.
Text Messages: You can also text “stop” to the number provided within the communication and this will unsubscribe you from that method of communication.
Any method of Marketing: You can contact our Customer Care team . Once you do this, we will update our records to ensure that you don’t receive further marketing messages.
If you tell us you don’t want to receive marketing messages it might take a few days for all our systems to be updated, so we would ask for your patience as you might get messages from us while we process your request.
Please note that opting out of marketing messages will not stop service communications, such as order updates, or where you have asked for a specific ‘back in stock’ notification.
How to stop marketing messages from TrendyKool Marketplace
Marketplace has a separate system for marketing preferences to our main TrendyKool websites and apps. All TrendyKool Marketplace customers have the option to receive marketing communications from Marketplace and/or selected third parties.
If you decide you no longer want Marketplace marketing communications, you can opt out by visiting My Marketplace > My Details in the TrendyKool Marketplace website or you can click on the ‘unsubscribe’ link in any Marketplace email.
How We Use Your Information
We utilize your information in various ways depending on the data we have. The tables below provide detailed insight into what we do and why:
Your Personal Details:
What We Do | Why We Do It | Legal Justification |
Identify you during website visits or contact with us | Verifying your identity enhances security against fraud | Legal requirement and essential for safety |
Deliver purchases to you | Ensures successful delivery using accurate contact details | Contractual commitment |
Send account and service updates, including changes to Terms and Conditions and order confirmations | Keeping you informed about ASOS services is mandatory | Legal obligation, contractual commitment, and customer benefit |
Provide order updates via text, email, or app notifications | Keeping you informed about your order status is crucial | Contractual commitment |
Manage your participation in promotions, offers, or discount schemes | Ensures you receive relevant offers and discounts | Contractual commitment |
Direct you to relevant website sections | Enhances navigation and shopping experience | Customer satisfaction and engagement |
Send information about products and services | Keeping you informed and engaged | Customer preference and satisfaction |
Your Body Size and Shape:
What We Do | Why We Do It | Legal Justification |
Utilize third-party assistance for product recommendations, size suggestions, and fit advice | Aims to ensure your satisfaction with purchases | Customer satisfaction and engagement |
Your Payment Information:
What We Do | Why We Do It | Legal Justification |
Process payments and issue refunds | Ensures transaction completion and financial integrity | Contractual obligation and financial regulation compliance |
Maintain records of financial transactions | Necessary for transparency and tax compliance | Legal requirement |
Your Contact History with Us:
What We Do | Why We Do It | Legal Justification |
Provide customer support | Ensures high-quality service delivery | Contractual commitment and customer satisfaction |
Enhance services based on feedback and interactions | Aims to improve customer experience continuously | Service enhancement and quality assurance |
Purchase History and Saved Items:
What We Do | Why We Do It | Legal Justification |
Facilitate item tracking, updates on availability, and saved item management | Enhances shopping convenience and engagement | Customer satisfaction and service efficiency |
Analyze purchase, search, or return history for customer preference insights | Improves service customization and product offering | Service improvement and competitive edge |
Information About Your Device and Website/App Usage:
What We Do | Why We Do It | Legal Justification |
Identify you during website visits | Enables personalized shopping experiences | Customer satisfaction and service enhancement |
Enhance website/app usability and set preferences | Customizes user experience and safeguards information | Customer preference and data security |
Send product and service information | Keeps you informed and engaged with relevant content | Customer satisfaction and service promotion |
Display TrendyKool.com adverts while browsing | Promotes products and offers to potential customers | Marketing and customer engagement |
Monitor and analyze site visitors’ behavior | Ensures website security and service optimization | Service integrity and enhancement |
Information from Linked Social Media or Third-Party Accounts:
What We Do | Why We Do It | Legal Justification |
Allow linking of Social Media accounts for simplified logins | Enhances user experience and convenience | Customer satisfaction and service improvement |
Analyze user activity for personalized recommendations | Improves service relevance and engagement | Customer satisfaction and service enhancement |
Comments, Tags, and Photos on Social Media:
What We Do | Why We Do It | Legal Justification |
Monitor customer opinions and reactions | Enables response to feedback and concerns | Customer satisfaction and service improvement |
Utilize public sources for fraud investigation | Prevents and detects fraudulent activity | Service protection and customer security |
Survey Responses, Feedback, and Competition Entries:
What We Do | Why We Do It | Legal Justification |
Gather feedback to assess customer satisfaction and service quality | Aims to improve service and engage customers | Service improvement and customer satisfaction |
Manage competitions and reward winners | Ensures transparency and customer engagement | Customer engagement and contractual commitment |
Other Identifiable Information:
What We Do | Why We Do It | Legal Justification |
Assign a unique customer ID for identification | Essential for customer recognition and service provision | Contractual obligation |
Note: Providing personal information is optional, but may affect site access and user experience. We anonymize or aggregate data for system testing, research, and service improvement.
Fraud Prevention and Detection:
We utilize various data categories to identify and prevent fraud, safeguarding both customers and TrendyKool. Legal obligations and service protection are paramount in this process.
Personalizing Your TrendyKool Experience:
We leverage collected data to enhance service quality, tailor user experiences, and provide personalized product recommendations.
Marketing Messages:
Upon consent, we send marketing messages to keep you informed about TrendyKool products and services. You can manage your preferences through your TrendyKool account settings or by contacting Customer Care.
How to Stop Marketing Messages from TrendyKool.com:
You can control marketing communications via your TrendyKool account settings or opt-out by clicking the unsubscribe link in marketing emails. Text “stop” to unsubscribe from text messages. Contact Customer Care to cease all marketing messages. Opting out may take a few days to process.
Changes to Your Privacy Protection:
We may update our privacy practices periodically, with significant changes communicated via the TrendyKool website or other channels. You will have the opportunity to review changes before continuing to use TrendyKool services.
Your Rights:
You have various rights regarding your personal information, including access, correction, deletion, and data portability. Contact us to exercise your rights or raise concerns, with a response provided within 30 days. Contact details are provided at the end of this policy.
